How to get your business mentioned by ChatGPT, Gemini and Perplexity

How these assistants find information

There are two routes. The first is training data: what the model absorbed from the web up to its cut-off. The second is live retrieval: the assistant searches the web, reads a handful of pages and writes an answer with links. ChatGPT search and Microsoft Copilot lean on Bing's index. Gemini and Google AI Overviews use Google's. Perplexity runs its own crawler alongside other sources.

Nine steps

1. Write an About page a machine can quote. Legal name, brand name, what you do, where, since when, who leads it and how to contact you. Full sentences, no slogans.
2. Publish prices and specifics. Assistants prefer sources that answer "how much" and "which one". A page that says "from ₹4,999$99 for a 5-page website" gets cited. A page that says "affordable solutions" does not.
3. Keep facts identical everywhere. Same name, address, phone and description on your website, Google Business Profile, LinkedIn, directories and social pages.
4. Add structured data. Organization or LocalBusiness with sameAs links, plus Service, Product, FAQ and Article schema.
5. Get into Bing. Verify in Bing Webmaster Tools and submit your sitemap. Many sites in India never do, and are invisible to ChatGPT search as a result.
6. Check your robots file. Make sure GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended and Bingbot are not blocked, unless you have decided to block them.
7. Answer real questions. Use question headings and give the answer in the first two sentences.
8. Earn third-party mentions. Reviews, industry lists, comparison articles, Quora answers and Reddit threads. Models trust what others say about you more than what you say yourself.
9. Add an llms.txt file. It is a short Markdown summary of your site for language models. It is a proposal, not a standard, and not every assistant reads it, but it costs ten minutes.

How to measure

Write twenty prompts your customers might use, such as "best website designer for a small clinic in Jaipur". Run them monthly in each assistant. Record whether you appear, how you are described, and which sources are cited. The cited sources tell you where to get mentioned next.

What not to do

Do not stuff pages with invisible text for bots, publish hundreds of thin AI-written pages, or pay for "guaranteed ChatGPT ranking". The first two are spam in Google's eyes and the third does not exist.

How long it takes

Assistants with live search can pick up a new, well-structured page within days of it being indexed. Changes to what a model "knows" from training arrive only with new model versions, which can be months apart.

We do this work as the GEO plan at ₹4,999$99 a month.