SEO for law firms, lawyers and attorneys
Sitesetu provides SEO for law firms, independent lawyers, attorneys and solicitors: practice area pages, local map rankings for each office, legal directory listings and articles that answer clients' questions. The SEO plan starts at ₹7,999$159 a month for one location and one main service area. Competitive markets, several locations or large sites are quoted after a free audit.
How people search for a lawyer
By matter and place: "divorce lawyer in Pune", "personal injury attorney near me", "immigration solicitor London", "criminal defense lawyer Houston". The search is urgent and local, and the client usually contacts one of the first three firms that look credible. Law firm SEO is about being one of those three for the matters you want.
What law firm SEO includes
- Practice area pages. One strong page per matter type, such as family, divorce, personal injury, criminal defence, DUI, immigration, property, employment or business law, with jurisdiction-specific detail.
- Local SEO for each office. A Google Business Profile per office with the right category, such as "family law attorney" rather than just "lawyer", plus reviews and posts.
- Legal directories. Consistent listings on the directories that matter in your country, such as Avvo, Justia and FindLaw in the US, the Law Society's Find a Solicitor and legal guides in the UK, and relevant bar and professional directories elsewhere.
- Attorney profiles. Qualifications, admissions, experience and publications, which build the expertise and trust signals Google looks for on legal topics.
- Answer content. Articles answering what clients ask before they call: costs, timelines, documents, what happens at the first hearing. This is also what AI assistants quote.
- Technical SEO and schema. Fast pages, LegalService and Attorney schema, and clean structure.
- Reporting. Calls and enquiries by practice area, not just rankings.
Competitive practice areas
Personal injury, DUI and divorce are among the most competitive search markets in the US and UK. In those, a single-city campaign needs more content and links than our starting plan covers, and we will quote after an audit rather than promise results at an entry price.
Advertising rules
Legal marketing is regulated. In India, Bar Council rules prohibit advocates from soliciting work, so SEO focuses on factual, informative content and directory presence rather than promotional claims. In the US, state bar rules govern claims, testimonials and disclaimers; in the UK, SRA rules apply. We follow your instructions on what is permitted, and your firm reviews content before it is published.
Websites for law firms
If your site itself is holding you back, see law firm website design.
Questions about this service
How much does SEO cost for a law firm?
At Sitesetu law firm SEO starts at ₹7,999$159 a month for one office and one main practice area. Competitive practice areas such as personal injury or divorce in large cities are quoted after a free audit.
How long does SEO take for a law firm?
Map rankings for a single office can improve within a few months. Competitive practice area keywords in large cities often take six to twelve months.
Is SEO allowed for lawyers in India?
Advocates may not solicit work or advertise, but factual websites and informative content are permitted. SEO for Indian advocates focuses on clear practice information, articles and directory presence, without promotional claims.
Do you do local SEO for law firms with several offices?
Yes. Each office gets its own Google Business Profile, location page and reviews.
Related services
Tell us what you need. We reply with a fixed quote.
Call or WhatsApp +91 79066 77087, or write to info@sitesetu.com.