Digital PR services

What digital PR does for you

• Authoritative backlinks. Links from news and industry sites are among the strongest ranking signals and are hard for competitors to copy.
• Brand mentions. AI assistants such as ChatGPT and Gemini learn which businesses to recommend from what trusted sites say about them.
• Referral traffic and trust. Readers of a relevant publication visit and remember you.
• Search for your name. Coverage leads to branded searches, which tells search engines you are a real, known business.

What we do

1. Find a story. Original data from your business, a survey, a cost index, a trend you see before others, or a strong opinion backed by experience.
2. Write the assets. A press release, a short data report on your site, charts and quotable lines from your spokesperson.
3. Build a media list. Journalists and editors who actually cover your industry and region.
4. Pitch. Personal emails, not mass blasts. We follow up once.
5. Expert commentary. We answer journalist requests on platforms that connect reporters with sources, with comments from you.
6. Track coverage. Links, mentions, the authority of each site and the traffic they send.

Pricing

Digital PR outreach is included in the SEO plan. Larger campaigns built around a survey or a research report are quoted separately. Paid newswire distribution, where you want it, is billed at the provider's price.

Digital PR versus traditional PR

Traditional PR measures press clippings and audience reach. Digital PR also measures links, referral traffic and rankings. The work overlaps: both need a newsworthy story and good relationships with journalists. The difference is that digital PR picks stories that publications will link to and that support the pages you want to rank.

Press release writing

We write press releases for launches, funding, partnerships, awards and research. A good release has a headline a journalist could use as is, the news in the first sentence, one strong quote, facts and figures, and contact details. A release alone rarely earns coverage; it supports a personal pitch.

What we will not do

We do not buy links on news sites, pay for "guaranteed coverage" packages, or publish the same article on dozens of low-quality sites. These look like PR but are link schemes that search engines discount or penalise.