What does an SEO company do?

What SEO companies do, month by month

• Research. Find the keywords your buyers use and map them to pages.
• Technical SEO. Make sure search engines can crawl, render and index the site: speed, mobile usability, sitemaps, redirects, canonical tags and structured data.
• On-page SEO. Titles, headings, content, internal links and images on each page.
• Content. Plan and write new pages and articles that answer customers' questions.
• Off-page SEO. Earn backlinks and mentions through listings, outreach and PR.
• Local SEO. Google Business Profile, reviews and citations for businesses that serve an area.
• AI search. Structure content so it can appear in AI Overviews and AI assistants' answers.
• Reporting. Rankings, traffic and, most importantly, enquiries and sales from search.

What does an SEO specialist do?

An SEO specialist does the same work individually or as part of a team, usually focusing on one area: technical SEO, content, link building or local SEO. In an agency, several specialists work on your account under an account lead.

What is technical SEO?

Technical SEO is the part of SEO that deals with how a website is built, not what it says: crawling, indexing, site speed, mobile-friendliness, site structure, redirects, canonical tags, structured data and JavaScript rendering. It makes sure the content you publish can be found and understood.

How much does SEO cost per month?

Prices vary widely by country, competition and scope. Small local campaigns in India commonly run from about INR 8,000 to INR 30,000 a month, while agencies in the US, UK and Australia commonly charge from several hundred to several thousand US dollars a month. Sitesetu's SEO plan starts at ₹7,999$159 a month. See SEO cost in India for detail.

How long does SEO take to show results?

Usually two to three months for first movement and four to six months for steady leads on lower-competition keywords; competitive keywords take six to twelve months. See how long SEO takes.

Is SEO worth it for a small business?

Usually yes, if people search for what you sell. Local businesses often see results from Google Maps within weeks, and organic leads keep coming without paying per click. It is less suited to brand-new product categories that nobody searches for yet.

How long does it take to learn SEO?

The basics, such as titles, content, Google Business Profile and Search Console, can be learned in a few weeks. Becoming skilled at technical SEO, content strategy and link building takes months of practice, and keeping up takes ongoing effort because search changes constantly.

How to choose an SEO company

Ask how they will choose your keywords, what they will do each month, where links will come from and what the report shows. Avoid anyone guaranteeing first-place rankings. See how to choose the best SEO company.